Studios usually view Comic-Con as a venue to start momentum on projects that won't be in theaters for up to a year. This Saturday, DreamWorks and Universal will try to turn the rabid youth demographic at Comic-Con into true believers for Cowboys & Aliens, a week before the picture opens. It's crucially important to a movie that has a budget pegged at upwards of $175 million, big stars in Daniel Craig and Harrison Ford, and the god-fathering� presence of Steven Spielberg and Imagine's Ron Howard and Brian Grazer. It is also directed by Jon Favreau, whose Iron Man films and past Comic-Con patronage has made him a hero to that crowd. 
Despite this pedigree, Cowboys & Aliens has endured a tortured development history involving more than a dozen writers. (Just five�writers got screenplay credit after the Writers Guild not surprisingly held an arbitration trying to figure who did what over 14 years.)�Now the movie faces�even bigger challenges. It's a mash-up of genres that usually don't cross paths, Westerns and science fiction. Word around town is the film has a gross outlay rumored to be in the 35% range. In the wake of the behemoth opening of� Harry Potter And The Deathly Hallows: Part 2, tracking has been soft, there is no 3D conversion to justify higher ... Read More »Source: http://www.deadline.com/2011/07/can-comic-con-premiere-lasso-young-audience-for-cowboys-aliens/
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